At SURGEOFSTYLE, we care deeply about privacy. We believe in full transparency and are committed to being upfront about how we manage your data and information.

We are based in the United Kingdom and process personal data in accordance with UK GDPR.

Last Updated: July 2026

Why We Collect Your Data

Newsletters. When you sign up for our newsletter, we collect your first name and email address, solely for marketing purposes. First names are collected so we can personalise emails to you. Newsletters are then sent to you with expert insight and relevant fashion content — the latest trends, designer drops, trending dupes, style tips, beauty and skincare recommendations, and more.

You can withdraw this consent at any time by unsubscribing from any email.

Newsletter emails are sent using Mailchimp (Intuit Inc.), who process this data on our behalf.

Advertising. We display advertising on the site and in our newsletters to keep the majority of our content free. We use cookies and similar technologies, and work with trusted partners, so that we can show you advertisements we believe may interest you, control how often you see an ad, and measure how effective a campaign has been.

Analytics. We use Google Analytics to understand how the site is used. Google may use this data in accordance with its own privacy policy. You can opt out by installing the Google Analytics opt-out browser add-on.

Information collected automatically. When you visit, we and our partners may collect your IP address, device type, operating system, browser type, language settings, and information about how you interact with the site and its advertising.

Content & Affiliate Links

Every image on this site has either been used with permission or credited accordingly.

We source product images from retailers and drive traffic back to them, which results in online sales for that retailer. We sometimes earn a small commission when readers shop through our links, at no additional cost to you. This financially supports our business. See our Affiliate Disclosure for full details.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

Your Rights

As a consumer, you have rights when it comes to your data:

The right to be informed. At every point where we collect your data, we will inform you of why it is being collected and how it will be processed.

The right of access. You can request a copy of the personal data we hold about you.

The right to rectification. You can ask us to correct any personal information that is inaccurate.

The right to erasure. You can ask us to delete the personal data we hold about you.

The right to restrict processing. You can opt out or restrict the processing of your data by:

The right to object. You can object to your data being processed for direct marketing purposes at any time.

To exercise any of these rights, email info@surgeofstyle.com.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

Changes To This Policy

We may update this policy from time to time. Any changes will be posted on this page with a revised “last updated” date.

Contact

Questions about this policy? Email info@surgeofstyle.com.