Fashion Week kicks off! A myriad of fashion shows, designers, PR, media, bloggers, celebrities and many more are gathered in this creative space to witness fashion designers debut their collections on the runway. We are all excited for the fashion extravaganza. Milan Fashion Week particularly kicks off, and the one show everyone looks forward to: Gucci, starts us off with a bang!
Details from Gucci Fall Winter 2020 Show
I saw intricate details like smocking on sleeves which was executed beautifully on a satin hot pink shirt, worn on a guy which created the perfect balance of androgyny. We had mix of textures like leather and lace. Also, thee was a juxtaposition of big voluminous dresses in vintage fabrics offset with a casual knit sweater, adept layering, classic bags that I’m definitely going to be thinking about for the next couple of weeks. We also had big hats that literally scream “don’t talk to me”, accessories that had religious connotations, and a perfect play of proportions, shapes and colours.
Gucci truly pushed the boundaries like always and showcased an amazing show.
View the full collection here
Alessandro Michele, appointed Gucci’s creative director in 2015, has transformed the Gucci aesthetic into something unique, and eccentrically beautiful. He brings an idiosyncratic sense of vintage style to the Italian Fashion House. According to BOF, in March 2017, Gucci reported “an exceptional performance in sales which had an increase of 51%” – it’s strongest in 20 years and its now aiming for £10 billion revenue threshold.
A modern take on a show invite to Gucci Fall Winter 2020 Show
Rather than the accustomed paper or card invitation, the Gucci Fall/Winter 2020 show invite was through a Whatsapp Voice note, which I thought was an attention grabbing, modern move, which is also a great alternative which is in support for going “green”, which you could easily argue reduces the amount of waste.
Then followed an Eva Chen-esque backseat selfie from Michele himself.
Attendees entered the show from backstage hair and makeup
This season, the Gucci show invite came in the form of a WhatsApp voice note from the creative director himself. Followed by a selfie doing the Eva Chen pose.
As though the Whatsapp VN wasn’t personal enough, could it really get more personal than voice note and a selfie from Michele you ask? Apparently, a whole lot more. The show’s entrance first took guests to the hair and makeup room where models were in white robes and were in the midst of getting their hair and makeup done, for the upcoming show. It was an all-access backstage pass, if you will. Alessandro Michele was also seen mingling with guests at the backstage area. Gucci showed a-lot of transparency and sensitivity this season and I am living for it!
The show started off in a transparent revolving “Gucci Hub”
In the show space, there was a circular hub referred to as the Gucci Hub, covered by a pink curtain with seats lined along its perimeter. Inside it was a replica of a backstage setup.
While the hub was revolving round, the stylists made the finishing touches on the models who then walked up to the front of the glass observatory, which I thought was quite unorthodox as opposed to the accustomed models strutting down the runway.
Watch the Gucci Fall Winter 2020 Show Here
For more on Gucci, here is a blogpost I wrote about these badass boots I wore this week. Read it here
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Loved the revolving hub idea! So creative, but Gucci never disappoints. very eventful show and one for the books.
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