Welcome to Surge of Style, a fashion and beauty platform curated by 25 year old London-based content creator, Benita Elmedia.
My journey began at just 15, when I started working as an assistant fashion stylist. That early experience on set, where I was surrounded by mood boards, rails of clothing, models, and the quiet confidence of beautifully styled looks ignited something in me. It was there, in those formative years, that I first understood the transformative power of fashion & style.
Between the age of 16 – 18, I worked as an assistant stylist, where I was involved in editorial styling, personal styling & runway styling. To name a few, I styled shows at London Fashion Week like JW Anderson, Pam Hogg, Stories of Arabia & TopShop Unique (2017 – 2019).
As my fashion knowledge grew & my desire to do more to empower others in fashion, I found myself exploring the world of digital marketing. At 19, I founded surgeofstyle.com, and I built my website to share pictures of my style & articles on my take in fashion & beauty trends of today.
I graduated with a degree in BA Hons Digital Marketing, and over the course of 5 years, built my skills & portfolio and acquired many clients under my network. I currently work as a Digital Marketing strategist for luxury brands, while working as a fashion blogger at surgeofstyle.com.
At surgeofstyle.com, it’s more than just a blog, it’s a celebration of curated living. From wardrobe investments, best bag trends, and beauty rituals and styling insights, everything I share is designed to help you elevate your personal style with intention and confidence.
I work with a team of professional writers, and together with myself, we bring you the best news insights of fashion, style trends, beauty trends and lifestyle. I share my insider tips on how to help you become a better person (through style, a beauty hack, or budgetting tips).
CONTACT: benita@surgeofstyle.com